Turning Uncertainty Into Evidence
Let The Split Test Syndicate validate your startup idea before you invest in product development!
About
We test your startup idea so you don't have to!
Real validation, no BS. Either your business idea flies, or it doesn't. We don't guess, we go find out. Then, we know.
- Ideal Client Profile definition
- MVE (Minimal Viable Experiment) setup and execution
- Objective business testing without founders' bias
- Real paying customers (or no business at all)
- Thorough analysis and reporting
The Split Test Syndicate (TSTS) is a consultancy lab that applies the scientific method to business strategy—objectively, without bias. Specializing in market validation, rapid experimentation, and MVE testing, we help startup founders avoid costly assumptions and build what customers actually want. From customer discovery to A/B testing and pivot analysis, we use real data—not gut feelings—to guide decision-making.
Our mission is simple: kill bad ideas early, scale proven ones fast. Whether you're launching a new product or iterating on a service, The Split Test Syndicate delivers clarity, confidence, and traction through rigorous testing and lean startup principles.
Read MoreServices
B2B startup founders no longer need to get their hands dirty for just testing the business idea. We got you covered!
ICP Definition
We create your Ideal Customer Profile according to your business idea. If yours isn't complete yet, we help you finalize it.
Minimal Viable Experiment
We set up your MVE and do a test run of launching your business—with real paying customers! We offer a safe way to validate your target market without giving your name and face to it, yet.
Landing Page With Video
We create a compelling landing page that introduces your solution to the initial customer base. Our video production team creates an inspiring video to explain what your product is all about.
Pre-Launch Offer
We simulate your pre-launch offer to validate traction. If your product solves a genuine problem, we'll find the first paying customers for you—up to 60 people!
Objective Analysis
We report back to you with objective, data-based, results that includes an accurate description of the MVE, its objective analysis, and recommendations.
Handover
In case your business idea flies, we hand over all the leads, initial customer base, and every dollar of pre-launch revenue. And if you decide not to pursue the idea further, we compensate all initial customers to be fair for everyone.
Test Your Startup Idea Without Getting Your Hands Dirty
Let's face it. Most startups die off in a year or two. There are countless obstacles! That is why validating your idea is by far the most important thing. Do it before you dive in, announce your plans to the world, update all your social media profiles, and commit your person to your startup. Test the idea first in a simulated startup launch. Then, build your startup around it. Our process validates your idea, finds your first real customers, and hands all the findings to you for making informed business decisions.
Our Story—Dr. Mike Rissanen Discovering the Formula for Efficient Startup Validation
I built MVPs for tech startups for a decade. Some of my solutions were patented in Silicon Valley. I've seen 20 startups fail in finding their ideal customers, iteration after iteration. Because of the lack of proper market validation, founders end up quitting because of the lack of progress, seed funding, or personal finances.
Our MVE, Minimal Viable Experiment, fixes this bottleneck. We test-run your startup launch plan in a safe environment where you don't need to get your hands dirty with real customers.
My background in startups, simulation technologies, and applied science, supported by a network of 20,000 highly specialized independent contractors, allows me to assess your startup idea objectively, quickly, and most importantly, cost-efficiently!
Background in Numbers
Some indicative numbers demonstrating the background that allowed Dr. Mike to develop his MVE startup testing process:
Cofounder Years
Startups Engagements
Years in Scientific Roles
Countries of Residence
Patents/Invention Disclosures
Scientific Publications
Network of Subcontractors
Personal Revenue Streams
Pricing
Get quick feelers about the potential of your startup idea, or go all in on the MVE testing phase! Both paid plans come with a detailed report with the description of the MVE process, results, analysis, and recommendations.
Startup Feelers
For founders with a rough idea
$1,199 (10 days delivery)
- A 30-minute consultation call
- Test domain name
- Marketing materials
- Product intro video
- 40 first warm leads
- Mobile-friendly landing page
- Pre-launch sales
- MVE test in the US markets
- Paying customers validation
- Continuous startup advisor contract
Startup Launchpad
For founders with a great idea with potential gaps
$2,299 (14 days delivery)
- A 30-minute consultation call
- Test domain name
- Marketing materials
- Product intro video
- 60 first warm leads
- Mobile-friendly landing page
- Pre-launch sales
- MVE test in the US markets
- Validation of paying customers
- Continuous startup advisor contract
Startup Partnership
For founders needing experienced advisory support
CUSTOM (20 days delivery)
- Two 30-minute consultation calls
- Test domain name
- Marketing materials
- Product intro video
- 60 first warm leads
- Mobile-friendly landing page
- Pre-launch sales
- MVE test in the US markets
- Validation of paying customers
- Continuous startup advisor contract
Frequently Asked Questions
In case you have questions about our startup validation process, feel free to contact us using the contact information below.
How did you discover the concept of Minimal Viable Experiment (MVE)?
After a decade of building MVPs for tech startups, Dr. Mike started focusing on the most important bottlenecks of his clients: Marketing and Sales, and Product-Market Fit. His hypothesis is that the product-market fit of new B2B products can be assessed by an effective, optimized, and slightly aggressive pre-launch sales campaign. We don't need MVPs anymore to validate the core idea! This hypothesis is now being validated by each new client of The Split Test Syndicate. We bring you solid data from hundreds of cold calls targeted at people matching your ICP so that you can make informed decisions about the development of your startup.
How is the MVE testing process different from Lean Startup?
We follow Lean Startup principles—the most scientific approach to creating a successful startup—to a certain extent. Today, as building typical MVPs has become rather mundane, we focus on creating highly targeted ICPs and efficiently finding people who match them using our custom-made search tools. In our MVE process, we skip the need to develop an MVP and go straight to doing pre-launch sales of your product. That's the real test of your intended business.
What do I need to prepare for the consultation call?
This depends on your stage of development! Share your pitch deck, explain your idea, and give us your best guess about the intended customers as accurately as you can. We will poll for more information during the call to get things going fast.
I cannot afford your prices at the moment, can you work for equity?
In extremely rare cases, a partial equity-based compensation is acceptable. Any startup founder is not adviced to give away equity for any kind of one-time support. This is why we offer advisory services that allow you leverage your founder journey with Dr. Mike's decade-long startup experience. Contact us and ask for our Startup Partnership plan!
Contact
Contact us for an initial call about your startup idea!
Address
1713, 1007 N Orange St. 4th Floor, Wilmington, New Castle, DE 19801, US
Call Us
+1 302 618 5561
Email Us
mike@i2-network.com